Healthcare marketing driven to make a difference

Group 31 is a full-service healthcare marketing agency driven by purpose: To deliver tactics and resources that resonate. To inform and persuade. To pique curiosity. And to spark meaningful conversations that move patients toward better treatment outcomes.

Group 31 CEO Crystal Weber has been named one of MM+M’s “Women to Watch” for 2022  Read about it 

Healthcare marketing driven to make a difference

Group 31 is a full-service healthcare marketing agency driven by purpose: To deliver tactics and resources that resonate. To inform and persuade. To pique curiosity. And to spark meaningful conversations that move patients toward better treatment outcomes.

Group 31 CEO Crystal Weber has been named one of MM+M’s “Women to Watch” for 2022  Read about it 

Our Approach

We deliver nimble solutions through expertise, data, and vision

We join with clients in their determination to put medicine into the hands of those who need it most. From research to strategy and concept to execution, we rely on our expertise to chart a path to your goals—and count on our passion, tenacity, and eclectic skillsets to reach them.

1

Partnership

When you partner with Group 31, you expand your internal marketing team. That’s because we seamlessly integrate into your team to brainstorm, riff ideas, and dream up out-of-the-box solutions to your biggest challenges.

2

Research & Execution

We roll up our sleeves and get to work creating compelling solutions. Our targeted research, audience insight, digital know-how, scientific expertise, regulatory knowledge, eye-popping design, and thought-provoking copy unite to address your needs.

3

Measurement & Refinement

We build data gathering into every project to capitalize on what’s working, pivot where needed, and evolve our programming based on what key metrics are telling us. Noteworthy victories are celebrated, and we press onward until milestones are met and clearly defined goals are achieved.

Capabilities

We transform ideas into reality

We partner with pharmaceutical and medical device companies. Lend our guidance to clients in their preclinical startup phase. And help anyone else in need of transformational healthcare marketing. So what exactly can we do? Here’s just a quick glimpse of what’s possible.

Strategy development

Not sure what tactics to use or the best way to measure success? We help you determine strategic imperatives, decide on KPIs, and figure out what steps to take to stay on track.

Market research

We believe in the power of research. It’s hard work, but it’s worth the effort when done right. We conduct 1-on-1 interviews, manage surveys, and run advisory boards—all to help you get the leg up on your market.

Digital expertise

In addition to comprehensive digital campaigns, website development, SEO, social media, and extensive metrics gathering and insights, we also host online portals for continuing education.

Video production and animation

We have a team of producers, filmmakers, and animators who have mastered the art of the moving image and honed their storytelling chops.

Traditional print

We’re no strangers to creating traditional print education pieces. From flipcharts to brochures, leave behinds, and even referral forms, we deliver.

Investor support

Many of our clients are just getting started. We listen to which messages are resonating in pitches, help support their pitch decks, and refine the narrative specifically for an investor audience.

Testimonials

We’re a collection of ambitious thinkers. Focused daydreamers. Humble creators. Scientific knowledge seekers. And we’re not afraid to take chances and leap into the unknown to develop strategic solutions that surpass expectations.

Hear what our clients have to say:

Group 31 has been a phenomenal partner to work with. I’ve worked with a number of communications agencies, and Group 31 is the first to continuously deliver beyond my expectations, not only in terms of their quality of work, but also in terms of their attitude, their high energy level, their passion for what they do, their work ethic, and their ability to be “one” with our team. It is rare to find partners like Group 31 who truly bring out the best in our company.

 Chelsey G.

I enjoy having Group 31 as our partner. They truly seek to understand our brand and what our goals and objectives are in order to create a strategy that will deliver results. The team is always on the ball and goes above and beyond to ensure we get results.

 Zubin M.

I have enjoyed working with Group 31 over the past couple of years. The team is highly engaged, always operates with a sense of urgency, thinks outside the box, and brings novel ideas to the table. Group 31 also offers very competitive pricing, which creates tremendous value for clients.

 Don A.

The team at Group 31 has been an extraordinary partner for us. What sets Group 31 apart is their genuine passion for helping patients and their families deal with difficult diseases. They have a mantra that “words matter” and are meticulous in creating clear and compelling medical communications. Their attention to detail doesn’t come at the expense of creativity, as they bring a unique voice and perspective to the work they do. I highly recommend this team to any company looking to elevate their strategic communications.

 Jim B.

About us

We put science under a creative lens

No matter how complex a scientific concept may be, art holds the power to make it compelling. So when it comes to your story, we create an engaging narrative, bring it to life with breathtaking design, and share it with thoughtful strategy. Because, at our core, we’re science translators.

Leadership

Group 31 CEO Crystal Weber

Crystal Weber

Chief Executive Officer

Crystal joined Group 31 in 2018, bringing with her 15 years as a healthcare provider, and is a 2022 honoree of MM+M’s “Women to Watch” award. She has published extensively in the field of pulmonary arterial hypertension. Crystal is considered an expert in her field, having served as editor for the allied health journal and as a member of the scientific leadership council.

With her scientific expertise, positive attitude, award-winning writing, and eye for detail, Crystal helps to ensure that we develop creative, evidence-based deliverables for clinicians, patients, and marketing teams. Crystal spearheaded the Group 31 Games, an office-wide challenge filled with exhilarating victories, crushing defeats, and hundreds of paperclips.

Group 31 COO Beth Reed

Beth Reed

Chief Operating Officer

Beth joins Group 31 with almost a decade of agency project management experience. She holds a Project Management Professional certification and is a Certified Scrum Master®. This training means she speaks traditional project management and Scrum-style project support, which helps the team stay nimble regardless of the deliverable.

She adeptly balances resources, including time, budget, and human skills, while creating exceptional organization to ensure our team's sanity, the project's successful completion, and our client's happiness. At Group 31, Beth plays many roles: juggler, listener, problem solver, motivational speaker, and coach. Outside of Group 31, you’ll find her cheering NC State football. Loudly.

Group 31 VP of Digital Communications

Lauren Lamborne

Vice President of Digital Communications

Lauren Lamborne brings expertise in software and front-end development, data visualization, and cross-channel digital campaign strategy to create innovative, scalable solutions for our clients. Lauren’s design savvy helps her to partner with creative teams to deliver innovative programming with novel results. From concept through delivery, we streamline our process by knitting together our designers and copywriters with Lauren’s technical dexterity and eye for composition.

We consider Lauren our secret weapon, capable of anything from coding email campaigns and websites to developing proprietary tools and custom applications. At her core, though, Lauren is an artist. Her skills in traditional art, pottery, and design continue to inspire us to find beauty in daily life.

Contact Us

Let us do good and meaningful work

This simple mantra has been our guiding light since Group 31 opened its doors in 2010. To strive for excellence. To embrace unique challenges. To rely on our team’s experience and talent to raise the bar. And to this day, for the dozens of pharmaceutical and device companies we’ve supported through the years, we’ve proven time and time again that anything is possible when you have the passion to achieve it.

Let’s get started