Author: G31 Admin

Real results. Fast turnaround.

Conference season is around the corner, and for most life sciences companies, the stakes are high. Whether you’re preparing for your next booth or trying to stand out without one, the right strategy can mean the difference between casual chats and actual growth. 

That’s why Group 31 Communications is launching our Conference Impact Sprint: a fast-turn, done-with-you package designed to help pharma, biotech, device, and diagnostic companies get real results from upcoming conferences. 

The Sprint: A faster path to conference wins 

The Conference Impact Sprint is built for teams who don’t have months to figure it out—and don’t want to waste money guessing. 

In just a few weeks, Group 31 will help you: 

• Map out your pre-, during-, and post-conference strategy 

• Sharpen your messaging to drive conversations that matter 

• Optimize your materials quickly (even if your team is already stretched) 

• Build a lead follow-up plan that closes deals 

Optional creative support is available for teams that need design, social content, or additional execution help. 

Discuss the Sprint 

Not ready for a full Sprint? Start with the Checklist. 

For companies that need to start smaller (for whatever reason, no judgment here), Group 31 is also offering 2 free Conference Impact Checklists, one for those with a booth and one for those without. It’s a self-guided tool to help you make the most of your next event. Walk in with confidence whether you’re working the booth or flying solo.

Choose a Checklist 

Let’s get started

If you’re ready to turn conference season into real business growth, start here. You’ll choose the option that fits your goals and timeline. This is your season.  

Customer relationship management (CRM) systems can be powerful tools when used strategically. Recently, Group 31 Communications CEO Crystal Weber was invited to present a webinar for NCBiotech on optimizing CRM strategies for biotech and life sciences companies. While preparing, she realized something: if you approach your CRM like a science experiment, it can completely change how you engage with investors, key opinion leaders (KOLs), and partners.

Key highlights: 

1. Approach CRM Like a Science Experiment

Test, analyze, refine. Your CRM is your lab, your email is the intervention, and engagement is the effect. Instead of treating the CRM as a static database, track interactions like a scientist looking for patterns:

• Who’s responding? Who isn’t?
• Which messages spark interest? Which get ignored?

For those who aren’t engaging, shift them into a lower-touch, automated nurture stream to stay on their radar without heavy effort. For those who do engage, double down with personalized follow-ups to build momentum.

2. Segment, Then Sub-Segment

Not all contacts need the same updates. Segment your CRM based on your contacts’ relationships with you—investors, KOLs, partners—and then take it a step further:

• Potential investors need different information than current investors or those already in your data room
• Early-stage KOLs require a different approach than long-term collaborators
• Partners may be the widest-ranging group and may include people like vendors or R&D collaborators, each with their own information needs

By sub-segmenting, you can automate tailored messaging and schedule strategic follow-ups without overloading your team or your contacts.

3. Automate Without Losing the Human Touch

Automation is a game-changer, but only if it still feels personal. Use your CRM to:

• Schedule reminders so nothing falls through the cracks
• Trigger follow-ups at key moments
• Standardize email templates while keeping room for personal touches (like referencing past conversations)

The goal is efficiency without sounding robotic.

4. Think Beyond Business Development

Your CRM isn’t just for BD. Multiple teams—BD, medical affairs, regulatory, leadership—often interact with the same external stakeholders. A well-integrated CRM prevents redundant outreach and ensures consistent messaging across teams.

5. Data Hygiene = Future Success

A messy CRM is an ineffective one. Keep it clean and functional by:

• Assigning a CRM champion to oversee best practices
• Standardizing data entry (naming conventions, contact updates)
• Scheduling regular cleanups to remove outdated or duplicate contacts

A well-maintained CRM ensures your team can trust the information they rely on for high-stakes conversations and decisions.

Need Help Implementing These Strategies?

If these ideas sound valuable but implementing them feels overwhelming, we can help. Whether it’s setting up a new CRM, refining your workflows, or optimizing automation, we’ll make your CRM work for you.

Let’s chat. Contact us today.

Group 31 CEO Crystal Weber recently appeared on the podcast The Factor, by Kymanox, where she shared insights into how expert guidance can help biotech and pharma companies navigate regulations while delivering compelling marketing messages. Now we’re sharing 5 key takeaways from that interview.

We can put our insights and experience to work for you—let’s talk.

Crystal Weber, of Group 31 in Raleigh, is being recognized for her ability to innovate and inspire

MM+M has announced its 2024 Women of Distinction and Women to Watch honorees. Now in their ninth year, the MM+M Women of Distinction and Women to Watch programs celebrate healthcare marketing executives who have significantly impacted their organizations — and the industry writ large — during the past year. 

Crystal Weber, CEO of Group 31 Communications in Raleigh, NC, has been selected as a Woman of Distinction. The honor showcases a dynamic group of women showcasing new and innovative ways of doing business, mentoring the women on their teams and creating a solid foundation of leaders for years to come. 

After 15 years as a healthcare provider, Crystal joined Group 31 in 2018. Beginning as Director of Medical Communications, Crystal served in progressively responsible roles, and in 2022 she was named CEO. At Group 31, her role combines her scientific expertise, award-winning writing, and creative marketing acumen.  

“For the ninth year in a row, we’re thrilled to be able to showcase the leaders whose creativity and spirit set the bar high, both internally and among their peers. We look forward to celebrating the achievements of the 2024 classes of Women of Distinction and Women to Watch,” said MM+M executive editor Larry Dobrow. 

The 2024 Women of Distinction and Women to Watch honorees will be celebrated at an in-person event scheduled for June 13 in New York City and were profiled in the May print edition of MM+M.

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